What can Promotional Times do for me?

• Increases sales from clients - gives readers innovative ways of incorporating promotional products into their businesses.

• Turns prospects into customers - enhances credibility and lets readers know we understand their needs and wants.

• Gives me a competitive edge - puts my name in front of clients and prospects right when they're thinking about promotions.

• Improves relationships - shows customers we're interested in their success.

• Increases awareness - an effective tool for building name recognition.

• Generates referrals - the newsletter is circulated to other departments
and co-workers.

• Reduces selling time - clients are pre-sold after reading the educational articles.

• Leaves a lasting impression - great for salesman leave-behinds, seminars, office lobbies, and handing out at trade shows, business associations and 'leads group' meetings.

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Creative ideas for using newsletters
to generate new customers

• Mark - is building an impressive mailing list by offering a free subscription to the Promotional Times in his print ads and Internet home page.

• Janet - achieves significant name recognition when local newspapers and trade publications reprint articles from her newsletter.

• Dan - dramatically increases his flow of leads by handing out the Promotional Times at professional associations and "leads group" meetings.

• Carol - generates word-of-mouth referrals by sending her newsletters to friends, family, suppliers, and employees.

• Thomas - encloses the Promotional Times in invoices and proposals because he knows his newsletters are circulated to co-workers and other departments.

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