Increases sales from clients - gives readers innovative ways of incorporating promotional products into their businesses.

Turns prospects into customers - enhances credibility and lets readers know we understand their needs and wants.

Gives me a competitive edge - puts my name in front of clients and prospects right when they're thinking about promotions.

Improves relationships - shows customers we're interested in their success.

Increases awareness - an effective tool for building name recognition.

Generates referrals - the newsletter is circulated to other departments and co-workers.

Reduces selling time - clients are pre-sold after reading the educational articles

Leaves a lasting impression - great for salesman leave-behinds, seminars, office lobbies, and handing out at trade shows, business association and 'leads group' meetings.

Mark - is building an impressive mailing list by offering a free subscription to the Promotional Times in his print ads and Internet home page.

Janet - achieves significant name recognition when local newspapers and trade publications reprint articles from her newsletter.

Dan - dramatically increases his flow of leads by handing out the Promotional Times at professional association and leads group meetings.

Carol - generates word-of-mouth referrals by sending her newsletters to friends, family, suppliers, and employees.

Thomas - encloses the Promotional Times in invoices and proposals because he knows his newsletters are circulated to co-workers and other departments.